CANNES — International film sales entity Cinemavault has come up with a compact and reuseable way of promoting their films: USB ports that contain their latest trailers. The leather- bound ports hold 512MB –about 17 trailers — and provide interactive links to their Web site.
Cinemavault CEO Nick Stiladis saw the chic ports at an electronics show and snatched them up as a great giveaway gift for buyers and distribs.
“(Clients) can use them, delete the trailers and then reuse the USB port,” says Cinemavault VP and general manager Steve Arroyave.
“Everyone seems to like it,” Arroyave says. “Hopefully they’ll remember us.”