Brit b’casters in mobile trial

BBC, ITV, Turner sign up for new tech

Broadcasters including the BBC, ITV and Turner Broadcasting Systems are involved in a six-month mobile TV trial using technology that will be rolled out in Germany for the soccer World Cup, which starts Friday.

BBC News 24, ITV’s interactive games channel ITV Play and the Turner-owned Cartoon Network are all involved in the experiment, which uses the same spectrum as digital radio in the U.K.

Trial is being carried out with Samsung and LG Electronics, already in use in South Korea, and the Korean Ministry for Information & Communication, among others.

Six channels will be available on handsets.

Trial follows two U.K. experiments to test the market for mobile TV in Blighty.

Backers claim the digital audio broadcasting (DAB) technology has the edge over rival standard DVB-H because the spectrum is already available.

DVB-H is unlikely to be available until digital switchover in 2012.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading