WHV goes for promos’ Sass

Exec new veep of publicity, promotion

Warner Home Video has named Ronnee Sass to the newly created position of VP of publicity and promotion, theatrical catalog.

Sass reports to senior VP Jeff Baker and will continue to work closely with George Feltenstein, WHV senior veep of catalog marketing.

She will assume responsibility for creation and direction of all theatrical catalog campaigns — including all new-to-format, made-for-video and catalog titles — and will oversee all third-party retail promotions.

Sass, who joined the company in 1995, most recently was executive director of publicity and communications. She has overseen development and execution of publicity campaigns for WHV catalog titles including “The Wizard of Oz,” “King Kong,” “Gone With the Wind” and “Citizen Kane.”

She also worked on the launch of Ultra Resolution technology with WB Technical Operations.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading