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Sony ups marketing duo

Garvin, Anderson to report to exec VP Wong

Sony Pictures Home Entertainment has promoted key marketing execs Tracey Garvin and Jennifer Anderson.

Garvin, who’s worked at the label for 16 years, has been promoted to senior VP of worldwide marketing. She will oversee development and production of special features for the studio’s releases on DVD, PSP and high-definition Blu-ray Disc.

In her new role as VP of marketing, Anderson will direct domestic marketing efforts, including advertising, promotion, scheduling and packaging for Sony Pictures Classics, Screen Gems, Revolution, MGM and direct-to-video product.

Both execs report to SPHE exec VP of worldwide marketing Lexine Wong. Garvin was VP of marketing. Anderson was executive director.

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