Sony lifts cyber guy

Rubenstein will continue to oversee online growth

Ira Rubenstein has been upped to exec VP of Sony Pictures Digital marketing and production.

He’ll continue to oversee the growth of Sony Pictures Entertainment properties on the Net, including company’s own SonyPictures.com, as well as mobile and other digital platforms.

As senior VP, Rubenstein has overseen successful online efforts for gameshows “Wheel of Fortune” and “Jeopardy,” as well as mobile content for “Spider-Man” and “The Boondocks.”

Over the past decade at Sony, Rubeinstein oversaw development of the service that later became Movielink and worked in interactive marketing.

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