NEW YORK — In a first for daytime TV, NBC will stream full episodes of “Passions” online at NBC.com.
Free to consumers, the ad-supported streams were made available starting Monday.
Episodes will be posted at 6 p.m. PT on NBC.com on the day of their first airing and will remain accessible for a week before they are replaced by new episodes as each subsequent week begins.
Jeff Gaspin, president of NBC Universal digital content and cross-network strategy, said the move is part of an effort to add “digital extensions” to all shows. He added that sudser fans are a loyal bunch, likely to seek out missed episodes.
NBC U owns “Passions,” which is produced inhouse at NBC Universal Television Studios, allowing the net to more easily clear the rights for digital use.
Sony Pictures Digital Entertainment tried selling soaps online with its SoapCity portal, which offered episodes of “The Young and the Restless,” Days of Our Lives” and “As the World Turns” in 2003.
Ads were stripped out, and the shows were offered for $1.99 each or $9.99 for a monthly subscription.