Par’s downloading pix to AOL

Studio, netco pact to offer movies online

Paramount and AOL have pacted to bring the studio’s movies to the Netco’s video portal.

A range of catalog and new titles will soon be available for paid download on AOL Video. List includes older pics such as “Breakfast at Tiffany’s” and newer movies like “Mission: Impossible III” and “Nacho Libre.”

Movies will range in price from $9.99 to $19.99. All new pics in the Par deal will go up on the site concurrent with the homevid window.

Pricing is mainly determined by popularity and age of a given film.

Total pic count on AOL is now more than 300, according to the company. When they launched the movie program this summer, execs said they were aiming for several hundred movies by the end of the year.

AOL had previously signed deals with every major studio except Disney, which has been more reluctant to offer downloadable pics.

Netco previously announced availability of movies such as “Spider-Man 2” and “Dave Chappelle’s Block Party.”

Despite the headstart of competitors such as iTunes in selling TV shows, AOL has been trying to push ahead of it and various portals in the feature-film category.

Effort comes as part of AOL’s larger move away from subscriber business and toward content and ad sales. Company has been offering original series like “Gold Rush” and separately announced a number of deals to offer hip-hop, country/Western and employment-related video on the site.

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