Mike Meadows & Jeffrey Lerner

Homevid Leader Report

Company: New Wave Entertainment

Titles: Meadows is prexy of home entertainment; Lerner is exec producer, home entertainment.

How they’re leading: New Wave, a top DVD supplement house, is barreling ahead faster than almost anyone into innovative new bonus features for the new hi-def formats. This year, the company established a dedicated home entertainment division, headed by Meadows.

With Lerner as the company’s creative force, New Wave produced the fledgling HD DVD format’s most interactive supplements yet on Universal’s “The Fast and the Furious: Tokyo Drift.”

Taking advantage of the HD DVD format’s superior computer horsepower, for example, “Tokyo Drift” includes a virtual GPS locator that can pop up — at viewer discretion — when the movie is playing and pinpoint the location of the cars as they’re screaching through the streets of Tokyo.

” ‘Try to keep this fun,’ that’s our motto here,” Lerner says. “We’re fans.”

Lerner also adhered to that philosophy for Warner’s HD DVD version of “Charlie and the Chocolate Factory.” For example, New Wave augmented helmer Tim Burton’s picture-in-picture commentary during the running of the film — yes, you can do that on HD DVD — by having Oompa Loompas from the film pop up every so often to interject their own opinions.

POV: “As a company, we want to be for the filmmaker and the studio a fully integrated creative environment that provides complete creative services and produces original and innovative content for DVD, including HD DVD and Blu-ray,” says Meadows.

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