‘Mermaid’ does swimmingly

4 mil DVDs sold in North America in debut week

Buena Vista Worldwide Home Entertainment said consumers bought 4 million copies of its two-disc platinum edition of “The Little Mermaid” in North America during its first week in stores.

The animated classic also debuted as a download on iTunes the same day, and was No. 2 on the service within a week, which the studio is calling evidence that physical and digital distribution can live happily side by side.

“It presents strong evidence that DVD and the digital space can coexist in a healthy and dynamic environment … and that is good for the industry overall,” BVWHE president Bob Chapek said.

Disney released the two-disc platinum edition Oct. 3 after a seven-year moratorium on the title.

The double-disc DVD includes new bonus features such as “Under the Sea Adventure: A Virtual Ride,” “Kiss the Girl” musicvideo performed by “High School Musical” star Ashley Tisdale, making-of featurettes, deleted scenes and short film “The Little Match Girl.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading