It’s a SmallWorld after all for TWC

Weinstein Co. pacts with netco for new connections

The Weinstein Co. has made a multimillion dollar investment in aSmallWorld.net, the exclusive online social networking site that aims to bring together “highly influential” people worldwide.

Akin to an invitation-only MySpace for the jet set — with 130,000 members, including bigwigs such as Paul Allen — aSmallWorld was founded by Erik Wachtmeister in 2004.

TWC enters the pact as the leader of a group of investors, including Bob Pittman, and is the largest shareholder in the organization. 

“We’ve been fascinated by the extraordinary popularity and influence that online social networks are having on consumers all over the world and believe that aSmallWorld, as the leading provider in its market, is uniquely positioned to take advantage of this growing trend,” said TWC’s Harvey Weinstein.

Weinstein likened the pact to News Corp.’s investment in MySpace, adding: “This is bold step and the first stage for this type of (deal). aSmallWorld is sort of the opposite of MySpace, which is a brilliant brand, but for this you need to be invited, and we are looking to (bring in) a million or two million of the world’s greatest trendsetters.”

Site touts its security and policing of its members to ensure privacy. (“Bad behavior is instantly blackballed,” said Weinstein.)

Another feature of the site is aSmallWorld’s City Guide, generated by members and providing ratings for restaurants, hotels and resorts in 60 cities.

“Our mission is to aggregate the collective intelligence of the world’s most valuable demographic, creating a super network of connectors and mavens,” said Wachtmeister.

Company’s revenues are generated primarily by online advertising from luxury brands, and Wachtmeister said that the site competes with names such as Vanity Fair for ad dollars.

TWC continues to branch out: It has already created homevid label Genius and more recently launched a Latin American film fund and a line of kids DVDs under the Unstable Fables banner.

One of TWC’s backers is luxury brand label LVMH.

The pact will be toasted at a Cannes soiree on a yacht Monday night.

More Film

  • Canal Plus

    Canal Plus Orders Thomas Lilti's 'Hippocrate' Medical Series

    The Weinstein Co. has made a multimillion dollar investment in aSmallWorld.net, the exclusive online social networking site that aims to bring together “highly influential” people worldwide. Akin to an invitation-only MySpace for the jet set — with 130,000 members, including bigwigs such as Paul Allen — aSmallWorld was founded by Erik Wachtmeister in 2004. TWC […]

  • 'Call Me by Your Name' Costumes,

    Luca Guadagnino Relied on a Pair of Longtime Friends for 'Call Me by Your Name' Decor, Costumes

    The Weinstein Co. has made a multimillion dollar investment in aSmallWorld.net, the exclusive online social networking site that aims to bring together “highly influential” people worldwide. Akin to an invitation-only MySpace for the jet set — with 130,000 members, including bigwigs such as Paul Allen — aSmallWorld was founded by Erik Wachtmeister in 2004. TWC […]

  • A Profile of Argentine Fantasy Genre

    Mar del Plata: Argentina on the Rise -- Demián Rugna

    The Weinstein Co. has made a multimillion dollar investment in aSmallWorld.net, the exclusive online social networking site that aims to bring together “highly influential” people worldwide. Akin to an invitation-only MySpace for the jet set — with 130,000 members, including bigwigs such as Paul Allen — aSmallWorld was founded by Erik Wachtmeister in 2004. TWC […]

  • Coco Trailer

    'Coco' Stuffing 'Justice League' at Thanksgiving Box Office

    The Weinstein Co. has made a multimillion dollar investment in aSmallWorld.net, the exclusive online social networking site that aims to bring together “highly influential” people worldwide. Akin to an invitation-only MySpace for the jet set — with 130,000 members, including bigwigs such as Paul Allen — aSmallWorld was founded by Erik Wachtmeister in 2004. TWC […]

  • Saoirse Ronan Greta Gerwig Playback Podcast

    Playback: Greta Gerwig and Saoirse Ronan on 'Lady Bird' and Coming of Age

    The Weinstein Co. has made a multimillion dollar investment in aSmallWorld.net, the exclusive online social networking site that aims to bring together “highly influential” people worldwide. Akin to an invitation-only MySpace for the jet set — with 130,000 members, including bigwigs such as Paul Allen — aSmallWorld was founded by Erik Wachtmeister in 2004. TWC […]

  • Gal Gadot Kumail Nanjiani Actors on

    Gal Gadot and Kumail Nanjiani Riff on Their Parents' Expectations and Name Mispronunciations

    The Weinstein Co. has made a multimillion dollar investment in aSmallWorld.net, the exclusive online social networking site that aims to bring together “highly influential” people worldwide. Akin to an invitation-only MySpace for the jet set — with 130,000 members, including bigwigs such as Paul Allen — aSmallWorld was founded by Erik Wachtmeister in 2004. TWC […]

  • SGIFF: Singapore Festival Launches in Understated

    Singapore Festival Launches in Understated Style

    The Weinstein Co. has made a multimillion dollar investment in aSmallWorld.net, the exclusive online social networking site that aims to bring together “highly influential” people worldwide. Akin to an invitation-only MySpace for the jet set — with 130,000 members, including bigwigs such as Paul Allen — aSmallWorld was founded by Erik Wachtmeister in 2004. TWC […]

More From Our Brands

Access exclusive content