GM gearing VOD ‘Survivor’

Carmaker pacts with Comcast on reality skein

Thanks to automaker GM, “Survivor” fans will be able to watch “Survivor Finale” and “Survivor Reunion” on-demand at no charge in certain Comcast cable markets.

GM is sponsoring the downloads, which would normally cost 99¢ under CBS’ ongoing relationship with Comcast that allows the cabler’s digital subscribers to download shows in seven markets.

The free, GM-sponsored video will be available in four of those seven markets: Baltimore, Chicago, Detroit and Philadelphia.

So far, CBS has headed off a conflict with its affiliates by offering the downloads only where it owns and operates the local broadcast affil.

The broadcasts will be available starting today, the day after their original broadcast on CBS. They will be available through Aug. 31.

The shows will feature three commercials: one at the beginning, middle and end of each episode. Spots will direct viewers to the GM Showroom, a Comcast channel.

The sponsorship is part of Comcast’s effort to target local advertising on its systems and give advertisers the ability to create branded programming for subscribers.

The shows add to Comcast’s current CBS offerings, which include “CSI,” “NCIS,” “Survivor” and “The Amazing Race.”

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