Looking to ride the success of fantasy sports sites, a pair of execs are launching a Hollywood version dubbed the Fantasy Moguls game this week.
Matthew Berry and Brenda Spoonemore said the site will combine the booming popularity of sports fantasy leagues with predicting movie successes.
“Instead of being a general manager of a fantasy football team, you’re a CEO of a fantasy movie studio,” said Berry, who heads sports fantasy site TalentedMrRoto.com.
On the site, players join a public or private league, choose half a dozen films via a “draft” and then keep track of scores in four categories: domestic gross, weeks in the top five, per-screen average and reviews. It’s free to participate; the game and site are ad supported.
Game plans to cover three box office seasons: holiday (Nov. 1-Jan. 15); year (Feb. 1-Jan. 15) and summer (May 1-Sept. 15).
Berry and Spoonemore, former interactive chief for NBA Entertainment, have been in talks with major media companies about possible partnerships.
“With 16 million people playing fantasy sports, we’re bullish on the mass-market appeal of redefining that game experience for entertainment,” Spoonemore said.
Spoonemore launched more than 60 sites during her seven-year NBA stint before leaving to form investment/consulting concern 47 Media Ventures.
Berry, whose writing credits include “Married … With Children” and “Crocodile Dundee in Los Angeles,” began playing a version of Fantasy Moguls league a decade ago and credits Tom Donnelly with creating the initial game.