Chinese watch more at home

Number of moviegoers in Beijing fell since last year

Watching movies has become a favorite pastime in China but the number of cinemagoers declined last year, according to a report on cultural industries by the Chinese Academy of Social Sciences.

“Film has become a daily consumption item and a major part of the zeitgeist,” ran the report, which was quoted by the official Xinhua news agency.

However, in Beijing, people increasingly watched movies at home on DVD instead of going to the cinema.

Among Beijingers, the number of moviegoers fell from 17.8% in 2003 to 12.4% in 2004 and 12.2% last year, according to the report.

All told, “culture-related expenses” like education and entertainment accounted for $104 billion in China last year. But the theatrical film market generated only about $250 million, of which local films accounted for 60%, the report said, a figure in line with other readouts on last year’s B.O.

The Communist Party recently distributed a circular urging cultural orgs including movie studios, theaters and TV production companies to become more market oriented.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading