Studio pacts with telco on pics for Imagenio
MADRID — Buena Vista Intl. has inked with giant telco Telefonica to provide video-on-demand pics for its Internet broadband TV operator Imagenio.
Kicking off Oct. 15 and lasting at least three years, the deal extends a pioneering relationship for Spain’s VOD market initiated by Disney and Telefonica in 2004.
Agreement was officially announced Monday by BVITV’s exec VP Tom Toumazies and Luis Velo, Telefonica Spain’s multimedia projects general manager.
Pact will include recent titles from Walt Disney Pictures, Touchstone Pictures and Miramax Films — such as “Pirates of the Caribbean: Dead Man’s Chest” — and an undisclosed number of films from Disney’s catalog.
Both companies also agreed to cooperate in fighting film and TV piracy via Imagenio.
“This important deal with Disney advances Imagenio’s strategy of having the best partners in order to offer the best contents to Telefonica’s clients,” Velo said.
“We want to work with Telefonica, supplying and encouraging legal entertainment contents … and actively protecting our contents from piracy,” Toumazies said.
Spain’s biggest broadband TV service, Imagenio had 267,473 clients by June, offering more than 50 TV thematic channels, audio feeds and DTT programs.
Its VOD service contains some 400 film titles and more than 1,000 hours of dramas, documentaries, videoclips and news items.
Other Imagenio film providers include Paramount Intl. TV, Warner Bros. Intl. TV Distribution and local indie distributors such as Filmax Entertainment, DeAPlaneta, Alta Classics and Notro Films.