TV Acad adds new noms

New category created for nontraditional platforms

The National Academy of Television Arts & Sciences has announced six nominees for the inaugural Emmy award for original entertainment programming created specifically for nontraditional viewing platforms.

Noms went to “24: Conspiracy,” “It’s Jerrytime!,” “Live 8 on AOL,” “mtvU Stand In,” “Sophie Chase” and “Helen Beaumont.”

All entries were original material made for broadband or mobile.

New prize will be presented at the 33rd annual Creative Arts Daytime Emmy kudofest, hosted by Meredith Vieira, on April 22 at Gotham’s Marriott Marquis.

Platforms include video blogs; Web site programs including journalistic reporting, event coverage or event analysis; mobisodes (short episodics created for mobile devices); and video-on-demand and other video delivered over an IP network or platform such as wireless or broadband.

Material originally produced for television viewing and then repurposed for the new media was not considered.

A new Emmy award for broadband also will be presented at the 27th annual Sports Emmy kudofest on May 1, and one will be presented at the News & Documentary Emmy Awards later this year.

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