Mobile TV makes inroads in Vietnam

Service to begin in Hanoi, Ho Chi Minh by end of year

HONG KONG — Mobile television will reach fast-developing Vietnam in December following a deal between VTC, an offshoot of pubcaster Vietnam Multimedia Corp, and Finnish cell phone maker Nokia.

VTC will deliver seven pay TV channels and a video-on-demand services linking to a catalog of VTC-owned titles.

Service will begin in Hanoi and Ho Chi Minh City by the end of this year, with national rollout within two years.

Broadcasting will use the European-developed Digital Video Broadcast — Handheld (DVB-H) standard, which uses ground-based transmitters to send a digital signal to mobile phones and other portable devices.

Vietnamese launch is one of Nokia’s first commercial mobile TV services, and it will launch its N92 handset in Vietnam to coincide with the startup.

Elsewhere in the Asia-Pacific region, Nokia is running DVB-H trials in Singapore, Malaysia, India, Taiwan and Australia. Italy has already launched a DVB-H service and Finland’s Digita has been awarded a commercial mobile TV license.

Using the locally developed Digital Multimedia Broadcast (DMB) standard, some 2 million South Korean subscribers have signed up for terrestrial and satellite-delivered mobile TV services.

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