Philip Morris Urges No Smoking in Films

Philip Morris is asking studios not to use its cigarettes on screen, saying that the images of characters puffing away can entice children to smoke. The company, which plans to advertise in the trade papers on Thursday, had met with entertainment industry reps, apparently in response to pressure to curb tobacco use in films. Some watchdog groups are skeptical, and call it a public relations ploy to forestall critics. They want smoking scenes taken into consideration when the MPAA issues its movie ratings.

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