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Election Post Mortem: Broadcasters Placed Winning Bets

In the months before the election, much was made of the fact that media congloms, through their PACs, were donating heavily to Republican candidates, in some cases more than in the past. But at least one powerful industry lobby switched its support to the Dems toward the end of the campaign. David Rher, president of the National Assn. of Broadcasters, tells B&C that they upped their giving to the Democrats in the final phase of the campaign to where it was “the best its been…for five or ten years.” Will it matter? The new Congress is expected to be less supportive of plans to relax media ownership, and there could be renewed attention to concerns over TV violence.

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