Spanish-language media giant Univision Communications reaped $84.5 million in additional net revenues from its exclusive coverage of the 2006 FIFA World Cup, per its second-quarter results.
The soccer event added $4 million of operating income. Excluding the World Cup windfall, Univision saw second-quarter net revenues increase by 8.1% and operating income rise by 27.6%.
“The Univision network continued to shine in Nielsen’s National Television Index in the second quarter, ranking above ABC, CBS, NBC or Fox on more than half of all nights among adults 18-34,” said Ray Rodriguez, Univision’s president/chief operating officer.
Univision’s World Cup coverage attracted 29 million Hispanic viewers and 21 million non-Hispanic viewers, Univision claimed. Event, which ran from June 9 to July 9, also drove record traffic to Univision.com in the second quarter while Univision Radio continued its strong growth.
In late June, the nation’s largest Spanish-language media conglom agreed to a $12.3 billion buyout by four private equity firms and media baron Haim Saban.
The other equity investment firms are Madison Dearborn Partners, Providence Equity Partners, Texas Pacific Group and Thomas H. Lee Partners.
Univision shares dipped 2.8% in the period to finish June at $33.50. Stocks ended Thursday at $33.47.