That’s some Sirius dough

Stern, agent Buchwald start collecting fruits of a year of tubthumping

Cha-ching!

That’s Howard Stern already starting to cash in on the satellite hype.

The shock jock takes to the airwaves again Jan. 9, when Sirius Satellite Radio starts beaming two new Stern-helmed channels across the nation.

That’s also the date that Stern and agent Don Buchwald start collecting the fruits of a year of tubthumping, with a not-totally-unexpected post-holiday bonus: Sirius will deliver to Stern and Buchwald more than 34 million shares of the company, a payout written into Stern’s contract if certain subscriber goals were met by 2006.

Analysts predict Sirius activated more than 1 million additional radios in the fourth quarter alone, smashing the company’s goal of reaching 3 million subs by at least 100,000 and triggering the clause in Stern’s contract.

The subs come at a price. When Stern’s deal was signed more than a year ago, the value of that payout was $110 million, an amount that counted against his $500 million contract.

But because the stock has close to doubled during its Year of Stern, that payout will be worth about $220 million on Jan. 9. Think of it as a nice $100 million bonus — minus Buchwald’s 10%, of course — for helping move radios in the crucial Christmas selling season.

It’s too bad Sirius topper Mel Karmazin couldn’t get rival XM Satellite Radio to kick in some shares, too. No doubt helped by Stern’s satellite hype, the competing satcaster hit 6 million subs after taking in an estimated 900,000 in the fourth quarter.

More Biz

  • Hand out image - Free of

    Philanthropy at the Core of Scooter Braun's Business

    Cha-ching! That’s Howard Stern already starting to cash in on the satellite hype. The shock jock takes to the airwaves again Jan. 9, when Sirius Satellite Radio starts beaming two new Stern-helmed channels across the nation. That’s also the date that Stern and agent Don Buchwald start collecting the fruits of a year of tubthumping, […]

  • Jeremy Piven

    'Entourage' Extra Claims Jeremy Piven Assaulted Her in New Allegation

    Cha-ching! That’s Howard Stern already starting to cash in on the satellite hype. The shock jock takes to the airwaves again Jan. 9, when Sirius Satellite Radio starts beaming two new Stern-helmed channels across the nation. That’s also the date that Stern and agent Don Buchwald start collecting the fruits of a year of tubthumping, […]

  • This, photo shows the 21st Century

    Comcast, Disney Keep Focus on 21st Century Fox Assets Despite AT&T-Time Warner Battle

    Cha-ching! That’s Howard Stern already starting to cash in on the satellite hype. The shock jock takes to the airwaves again Jan. 9, when Sirius Satellite Radio starts beaming two new Stern-helmed channels across the nation. That’s also the date that Stern and agent Don Buchwald start collecting the fruits of a year of tubthumping, […]

  • Scorpion-cbs TV Show

    How Scooter Braun Turned Luck With First Series 'Scorpion' Into Prolific TV Business

    Cha-ching! That’s Howard Stern already starting to cash in on the satellite hype. The shock jock takes to the airwaves again Jan. 9, when Sirius Satellite Radio starts beaming two new Stern-helmed channels across the nation. That’s also the date that Stern and agent Don Buchwald start collecting the fruits of a year of tubthumping, […]

  • Peter Thiel

    Billionaire Peter Thiel Sells Majority of Facebook Stake, Pocketing $29 Million

    Cha-ching! That’s Howard Stern already starting to cash in on the satellite hype. The shock jock takes to the airwaves again Jan. 9, when Sirius Satellite Radio starts beaming two new Stern-helmed channels across the nation. That’s also the date that Stern and agent Don Buchwald start collecting the fruits of a year of tubthumping, […]

  • Justin Bieber Ariana Grande Kanye West

    From Ariana to Watt: Catching Up With Scooter Braun's 20 Clients as SB Projects Turns 10

    Cha-ching! That’s Howard Stern already starting to cash in on the satellite hype. The shock jock takes to the airwaves again Jan. 9, when Sirius Satellite Radio starts beaming two new Stern-helmed channels across the nation. That’s also the date that Stern and agent Don Buchwald start collecting the fruits of a year of tubthumping, […]

  • Scooter Braun Team

    Meet the Six Key Execs Who Help Scooter Braun Care for Roster of Clients

    Cha-ching! That’s Howard Stern already starting to cash in on the satellite hype. The shock jock takes to the airwaves again Jan. 9, when Sirius Satellite Radio starts beaming two new Stern-helmed channels across the nation. That’s also the date that Stern and agent Don Buchwald start collecting the fruits of a year of tubthumping, […]

More From Our Brands

Access exclusive content