Frederick Huntsberry has been promoted to the new role of president, NBC Universal Intl., and David Zaslav has been promoted to president, NBC Universal Cable and Domestic TV and New Media Distribution.
Promotions were announced Monday by Bob Wright, vice chairman, GE, and chairman and CEO, NBC Universal.
Huntsberry told Daily Variety his new role is “more strategic than day-to-day operational” and would involve coming up with growth opportunities in movies, homevideo and TV abroad.
Huntsberry, who most recently was president of NBC U TV distribution, is one of the few NBC U execs who also spent part of his career at General Electric, namely in mergers and acquisitions in Europe in the 1990s. He also was schooled in Switzerland and speaks fluent German.
“Frederick and David are experienced and talented executives who are adept at identifying smart, strategic opportunities for NBC Universal, both domestically and abroad,” Wright said. “These moves will allow us to enhance our global distribution capabilities and sharpen our focus on the growth opportunities presented by an increasingly digital and international marketplace.”
“We are operating in a media landscape that knows no boundaries and offers ever-increasing entertainment choices to consumers both from a content and technology perspective. NBC Universal is uniquely positioned to play a broader role on a global basis,” Huntsberry said.
“This new structure will further streamline how our content is distributed across all platforms,” said Zaslav, who added his main challenge was to come up with “good business models” that could be adapted for the new ways in which viewers are consuming media.
Huntsberry, who will report directly to Wright, will help provide strategic direction for NBC U international new business development growth opportunities in partnership with the strategy leaders in each business.