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NBC makes bid for KDEN

Peacock has interest in Spanish-lingo net

NBC Universal announced plans to buy Denver station KDEN from Longmont Channel 25 and Longmont Broadcasting.

Subject to FCC approval of the deal, KDEN will become the 17th Spanish-language station owned and operated by NBC U subsidiary Telemundo. The Telemundo net has another 36 broadcast affiliates, plus carriage on pay TV.

Financial terms were not disclosed.

Once the FCC gives the all-clear, NBC U will assume formal ownership and KDEN, a full-power station, will replace Telemundo’s current low-power stations, KMAS and KSBS.

NBC U said the shift will allow Telemundo to reach 100% of Hispanic households in the Denver market, the 16th largest Hispanic market in the country.

Telemundo has been available locally on satcasters EchoStar and DirecTV. KDEN is included in local cable operators’ basic packages.

Clara Rivas, VP and general manager of KVDA Telemundo in San Antonio, has been tapped as the new VP and general manager of KDEN. She reports to Ibra Morales, president of Telemundo Television Stations.

NBC U said the Denver station deal is part of its efforts to beef up Telemundo’s reach, currently at about 93% of U.S. Hispanic households.

Last May, it added KBLR in Las Vegas to the Telemundo Television Stations Group. In September, the FCC approved a channel exchange for the Telemundo station in Phoenix, which will enable Telemundo to boost the signal from low-power to full-power, NBC U said.

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