Mediaset tops profit amid soccer, PPV

Earnings drop despite rise in ad revs by 3%

Italy’s top commercial broadcaster, Mediaset, will post a record net profit of more than E600 million ($716 million) for fiscal 2005, exceeding analysts’ forecasts and vastly outperforming its $597 million 2004 earnings.

The three-channel web controlled by media-tycoon prime minister Silvio Berlusconi saw ad revenues rise by 3%, despite an overall ratings drop.

Mediaset is cashing in on soccer rights deals and a recently launched digital terrestrial premium pay-per-view service, per Piersilvio Berlusconi, the group’s deputy chairman.

Mediaset’s unique prepaid card gives viewers access to single soccer matches and movies. Piersilvio Berlusconi said Mediaset expects to launch a mobile TV service with Telecom Italia before the summer.

As for ratings: While Mediaset’s daytime count dropped, its flagship Canale 5 led in primetime.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety

Loading