President, NBC Entertainment

Green cred: A trip through the American West in the early 1980s opened Kevin Reilly’s eyes to the environmental challenges facing the planet. “I saw many pristine places but also huge swaths that were already affected by residential and industrial development — logging, oil and mining exploitation. The terrible scars that were left behind really bothered me and stuck with me,” says Reilly. “So I simply started tuning in, seeking out more information. I learned that the visible effects I saw were only the tip of the iceberg, and a web of interrelated issues extended out to even a global scale.”

Focus: “I think we can’t focus enough on global warming. It is no longer being scientifically refuted by anyone. It is starting to be understood by the mass populace as an important and urgent matter — and beginning to show up as an important political issue. But the clock is ticking louder. And if you believe even the most modest and scientifically documented projections, then there is not nearly enough being done on an individual, national or international level to positively alter our global course.”

Latest battle: The Environmental Media Awards. He has been an active EMA board member for about seven years. “The awards event is our primary fund-raiser, but also one of the forums in which we rally the Hollywood community to raise awareness, to promote responsible messages and environmentally sound practices in the media and entertainment industry,” says Reilly, who encourages NBC shows to strive for an EMA Green Seal and allows EMA staffers to brief show writers on eco issues.

Eco mantra: “Think globally, act locally.”

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