Mouse House prexy-CEO Robert Iger visited Hong Kong Disneyland Wednesday to thank its staff for their “hard work and dedication.”
In the region for Tuesday’s opening of Disney stage tuner “The Lion King” in Shanghai, Iger also thanked the people of Hong Kong for their support of the park.
With visitor numbers below Disney’s expectations, the 9-month-old park is hoping to attract more people during the summer months with three new rides and aggressive marketing.
“Hong Kong Disneyland is a key driver of our strategy to build the Disney brand and our businesses in this important region,” Iger said. “The quality and universal appeal of Hong Kong points to the great potential of this asset over the long term.”
Iger was joined by Tom Staggs, senior exec veep and chief financial officer; Alan Braverman, senior exec counsel and secretary; Andy Bird, president of Walt Disney Intl.; and Jay Rasulo, chairman of Walt Disney Parks & Resorts.