Claxson restructures, ups Haiek

Exec takes over the duties of Sage

Miami and Buenos Aires-based media conglom Claxson Interactive Group has restructured its pay TV unit and upped chief operating officer Ralph Haiek to chief strategic officer.

The COO post disappears under the re-organization led by prexy and CEO Roberto Vivo. Haiek will also assume responsibility for engineering and operations, original production and content sales.

He takes over the duties of Gabriel Sagel, manager of creative marketing and design unit In Jaus and sales, who ankles to “pursue opportunities in film production and direction.”

Company has split channel packages into two, with Fashion TV and adult nets Playboy TV, Venus, Spice Live, Private Gold handled by Mariano Varela, who continues his responsibilities in pay TV sales and marketing. Film and TV series manager Fernando Gaston will take charge of Infinito, MuchMusic, HTV, Space, Retro and I.Sat.

The revamp dovetails with plans to streamline in the face of new delivery technology, the growth of its channels and sales of original content.

Claxson has been divesting properties to focus on its pay TV business.

Last spring it sold Chilevision to Bancard Inversiones in Chile, and in the summer it handed over ad and affiliate sales of car and motorcycle-themed feevee El Garage to Pramer, the largest pay TV distrib and programmer in Latin America.

In September, Claxson inked with U.S. computer chipmaker Intel to develop a service for accessing the Internet via televisions and other devices to generate extra revenue from feevees.

Claxson’s principal shareholders are Venezuela’s Cisneros Group and funds affiliated with Hicks, Muse, Tate & Furst.

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