BEIJING — The American Chamber of Commerce in China has launched an initiative with city authorities in central Beijing to set up a special zone downtown where they will make an extra effort to discourage the sale of pirated goods.
The zone, to be located in Chaoyang district, site of Beijing’s Central Business District, has been developed with Disney, Microsoft, 20th Century Fox, NBC Universal, Time Warner and Warner Bros., all victims of rampant piracy in China.
“More customers in China understand that, despite the perceived short-term benefit, piracy destroys business opportunities, costs jobs and stymies growth. We mustn’t allow disrespect for intellectual property to damage what China has worked so hard to achieve,” said AmCham-China prexy Charlie Martin.
Intellectual property theft remains one of the main obstacles for U.S. companies doing business in China.
The sale and use of legitimate copyright products will be promoted within the zone, which AmCham hopes will be the first of many around China.
While there were no details of enforcement measures, the Chaoyang district leaders will set up a high-level working group to include senior officials from the police and relevant ministries.
AmCham-China has more than 2,100 members and represents 1,000 companies doing business in China.