CanWest TV Works has appointed Kelly Martin director of programming for its main web, TV3.
She replaces Beverley McGarvey, who next month will take up a senior role with TV3’s Australian sister company, Ten Network.
A regular at international program-buying markets, Martin has been with CanWest for several years as associate program director. She takes her new post on Monday.
TV Works chief operating officer Rick Friesen said, “TV3 is performing exceptionally well, and it will be a natural transition to Kelly.
Martin has worked in the TV biz for nearly two decades, and Friesen said her strategic and creative skills make her a good fit for CanWest.