If intellectual property rights are not protected and technology embraced by the film industry, piracy and counterfeiting will “copy us out of business,” predicted MPAA prexy Dan Glickman.
Glickman joined EU commissioner Viviane Reding, Buena Vista Home Video prexy Mark Zoradi and Gaumont chairman Nicolas Seydoux Friday at a panel on the geo-political and economic landscape of piracy, part of the Intl. Chamber of Commerce’s annual conference.
Moderated by secretary general of the Intl. Chamber of Commerce Guy Sebban, the panel discussed the growing international scope of film piracy, and the steps the film industry and government must take to curb the problem.
“Technology is moving faster than governments,” Glickman said, discussing at length the recent MPAA study that declared a $6.1 billion worldwide profit loss. “We’re going through an enormous change with the onset of the digital age. We have to encourage the development of hassle-free ways to get content to people, especially young people, in a way that is legal, and appropriate for them.”
The panel agreed that a solution must be found multi-geographically, and that new technology should be embraced and developed by the film community to curb illegal behavior.
“Criminalizing (peer to peer) programs is not a viable solution,” Reding said. “Children today have a content-for-free mentality and we have to educate them.”
Glickman agreed, saying, “Piracy is a problem, but this is an opportunity, not a nightmare.”
Sponsored by Disney, the two-day conference’s topic this year was “Film Distribution, New Technology and Piracy,” and also included presentations on distribution windows, VoD and online downloading programs.