Green cred: Gerber serves as board chair of the Environmental Media Assn., where he has aided prexy Debbie Levin to extend the org’s reach in the entertainment industry. Gerber was instrumental in connecting EMA with E! Entertainment prexy and CEO Ted Harbert. E! televised the annual awards show this year. Gerber’s office also has a Green Seal from the org, which recognizes individuals and companies in entertainment showing leadership on green issues. The producer has started to ensure that his films go carbon neutral (“Dukes of Hazzard: The Beginning” was the first), by offsetting the carbon emissions generated by the production of a film with the planting of trees and investment in renewable energy sources.
Focus: “Everything — from recycling to global warming,” Gerber says.
Latest battle: “Other than the Environmental Media Awards, every day is a lobby or protest. Just do it.”
Eco mantra: “It is not hard to make a difference; you just have to care enough to do something and try to inspire others to do their part.”