Eight U.S. skeins lined up for broadcaster
Established from the get-go as a U.S. series-friendly station, Cuatro, Spain’s first new major broadcaster in 15 years, will launch Nov. 7, airing no fewer than eight Yank skeins in daytime or primetime slots. While some are long gone from U.S. nets, Cuatro is banking on Spanish viewers tuning in nonetheless for “Melrose Place” and “Friends.”
Buena Vista’s “Grey’s Anatomy” airs Thursdays at 11 p.m., while double episodes of Buena Vista’s “Alias” and a single shot of NBC’s “Las Vegas” block out Saturday night’s peak-time viewing. Paramount’s “Medium” shows at 10 p.m. on Sundays. Spain’s primetime slot runs considerably later than the U.S. block.
Unveiled by Sogecable management Monday, further U.S. shows include stripped weekday morning slots for “Melrose Place” and “Buffy the Vampire Slayer,” an after-lunch weekday showing for “Friends” in Spain’s second primetime; and early evening daily runs for “Crossing Jordan.”
Owned by Sogecable, Cuatro will air as a nationwide analog free-to-air feed.
Start-up web, which is relying on acquisitions to fill its sked, hopes U.S. shows will help it skew younger than nets Telecinco and Antena 3.
Sogecable aims for a first-year 8% market share and 10% in the second. That also facilitates Cuatro’s acquisitions of shows that cannot court the 18%-plus primetime shares run up by rival webs’ primetime fare.