Spanish music skein brings in record auds
MIAMI — Gotham auds tuned in record numbers Sunday to the finale of the Spanish-lingo songfest “Objectivo fama” (Fame Is the Goal) on Spanish-lingo net Telefutura, giving it the No. 3 spot with auds 18-34 among all broadcast stations for its timeslot.
Preceded by the one-hour special “Rumbo a la fama” (On the Road to Fame), the final episode of “Objectivo fama” aired 8-10 p.m. ET.
Finale broke previous records for the Gotham Telefutura stations WFUT-TV Channel 68 and WFTY-TV Channel 67 (the latter a repeater in Smithtown, Long Island). Household ratings were up 65% over the previous week’s episode to 279,528 homes.
Nearly 212,000 people 18-34 tuned in, making the net the third-ranked among that demo, behind only ABC and Fox that night. The Telefutura stations also broke an internal record, attracting 317,268 viewers 25-54 for the timeslot.
The grand prize winner of the songfest competish was a local gal, Anais Martinez of the Bronx, who will receive a recording contract from Univision Music Group. Telefutura is the second broadcast net owned by media conglom Univision Communications.
Another New Yorker, Jairo Rosado, was among the four finalists showcased in the finale.
The pre-show pulled in 250,104 TV households, with an estimated 112,735 viewers 18-34 watching.
The combined audience of “Rumbo” and “Objectivo” enabled New York’s Telefutura station to beat a major, English-language commercial TV station in the sign-on to sign-off (6 to 2 a.m.) ratings for the first time. Telefutura scored a New York NSI household sign-on to sign-off rating/share of 1.2/3, the highest in its history (the channel launched in January 2002), edging out Fox affil WWOR’s 0.8/2 rating/share.
The station finished sixth in this broadest measure of audience, Telefutura’s highest rank in Gotham since its bow.