JakTV, O Channel look to capture upscale viewers
JAKARTA — Two free-to-air terrestrial TV stations have launched in Indonesia in the last month.JakTV and O Channel are vying for upscale audiences in the 4.5 million households in the Greater Jakarta area. JakTV is jointly owned by Electronic City Indonesia Group, which has 50%, PT Abdi Bangsa, with 25%, and entrepreneur Erick Thohir, who has 25%. Total investment is $16 million. “Our viewers are between the ages of 16 and 40 and our programming will mostly come from America, Europe and Asian countries,” says Thohir. “News will make up 10% to 15% of total programming.” Initially, MRA Media Group-owned O Channel will air celebrity programming, fashion shows and music videos for 16 hours a day. Canada’s Chum Television Intl. has inked a five-year deal for a program block on the O Channel. Chum will provide up to 55 hours weekly of original programming from its MuchMusic, Star! and FashionTelevisionChannel specialty services. Chum also consulted on O Channel’s design, start up and development of programming content including the adaptation of Chum’s original news and morning show formats for local audiences. “We expect full broadcasting by the middle of next year,” says Mutia Kasim, managing director of MRA Broadcast Media Division. “Our channel is concerned with Jakarta, the city and its people, and will change the way people watch TV and the way they think about television.” The two local channels enter a crowded market where one pubcaster and 10 national channels are engaged in a fierce battle for auds and coin.