Consumer Web site among the first joint projects
MEXICO CITY — Televisa and Intel have inked a strategic alliance allowing the Spanish-language media giant to offer its huge and growing content inventory on the Internet, mobile phones and other digital pathways.
Financial terms were not specified, and the two companies said there’s no specified time limit on the relationship, which will essentially allow Mexican access to Intel technologies to sell music, video and other intellectual property on demand.
Among the first projects the two companies will pursue is a Web site, similar to the popular iTunes, which will allow consumers to purchase music and videos of programs.
Site details, including its name, launch date and expected prices, were not released. Televisa said it would formally announce the online store within the next month.
In the near future, net said in a Wednesday press conference, it expects to make available online all its current content as well as its library of 800,000 hours of programming. Televisa’s current Internet site, Esmas.com, offers limited video downloads but does not sell content.
“We’re convinced that there’s a huge opportunity to participate in this form of communication,” said Jose Baston, VP of operations at Televisa, who added that the net picked Intel for its digital know-how. “In Mexico, we’re still quite far from reaching the technological standards of other countries.”
Eric Kim, head of international marketing at Intel, said the company had struck similar deals with content providers in Asia, Europe and the U.S.
Televisa only recently dipped into digital content sales, with forays into cellular ringtones and on-demand instant messenger news and information feeds. Net execs say it sells a million pieces of content via cell phones per month, and it is expanding the service into Central America and the U.S.