Telemundo gives Morales VP stripes

New role to focus exclusively on programming

MIAMI — Telemundo Cable Networks has tapped Flavio Morales as veepee of programming for youth-oriented feevee mun2 (pronounced “mundos,” meaning worlds).

Prior to joining mun2, Morales was director of programming at LATV, a Latin-youth oriented entertainment channel based in Los Angeles, for six years.

He fills a post formerly held by Yolanda Foster, who ankled in February, but his role will be focused exclusively on programming, Telemundo Cable said, whereas Foster held broader responsibilities.

Morales is based in Miami and reports to Antoinette Zel, exec VP of Telemundo Cable Networks and strategic planning.

Since joining Telemundo Cable last September from the top job at MTV Networks Latin America, Zel has been expanding her team. In January, she tapped Rita Herring Luque, a former MTV Latam exec, for the newly created position of VP of sales and operations for the division’s other feevee, Telemundo Intl.

Also in January, Zel created a scheduling department at Telemundo Cable. She hired Gabe Baptiste, who had headed Latin music channel HTV and most recently was an executive producer with Zeal TV USA on Univision music program “Cartelera Pepsi,” for another new post, senior director of scheduling. She also recruited Luis Merida, a creative services producer who had also left MTV Latin America last September, as senior manager of scheduling.

Telemundo launched mun2 in October 2001 and the net now reaches 9 million homes in the U.S. Telemundo Intl. carries a mix of news, entertainment and sports programming and is currently distributed in about 5.7 million homes throughout Latin America, the Caribbean, Spain, and the U.S.

Since NBC’s acquisition of Spanish-lingo broadcaster Telemundo, the pay TV division is part of NBCU Cable Networks.

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