BUENOS AIRES — Argentina’s Telefe Intl. will bow a branded telenovela channel in Malaysia — its first in the world — on new pay TV platform MiTV, which is backed by Malaysian tycoon Vincent Tan.
The foreign sales arm of broadcaster-programmer Telefe, a unit of Spain’s Telefonica, will provide the content for Telefe Intl. Telenovelas Channel, skedded to bow in June with titles including rebel-nun love story “Muneca brava” (Wild Angel) and hit teen novelas “Floricienta” and “Rebelde Way” (Rebel’s Way).
The feevee will air telenovelas and films from the company’s catalog, including shows from independent production houses like Marcelo Tinelli’s Ideas del Sur, Adrian Suar’s Pol-ka and Raul Lecouna’s Central Park.
Telefe will handle scheduling and plans to put together kiddie, teen, family and adult segments, plus one for films, says Silvana D’Angelo, Telefe Intl.’s chief of international marketing and sales.
“This is a new business for us; it’s a great challenge, a great satisfaction,” she says. “We want to expand it in the short term to other Asian territories.”
Based in Buenos Aires, Telefe Intl. is the leading exporter of Argentinean programming, with strong distribution in Eastern Europe, Israel and Latin America.
Last year, it stuck its first-ever sale to Africa with “Wild Angel,” now in 32 territories including Algeria, Morocco and Senegal.