AMSTERDAM — Modern Times Group’s hot production shop Strix has inked a deal for an undisclosed sum with John de Mol’s Talpa Media for “Survivor” and a number of other formats over three years.
The format, known as “Expedition Robinson” in Holland, will be coproduced by Strix with De Mol’s new TV channel TVNL.
“We haven’t decided on the number or selection of titles as yet but it starts with the ‘Survivor’ format,” Strix CEO Anna Carrfors Brakenhielm told Variety.
Strix has also opened an office in Holland, its fourth in Europe, alongside Sweden, Norway and Denmark.
“The deal with Talpa puts us way ahead of the game,” said Carrfors Brakenhielm. “When we moved into Norway and Denmark, we went in cold, with no deals in sight. Here, we already have one of the most promising new players committing to us.”
De Mol noted Strix “has proven it has a keen eye for the newest trends” in the TV market.
Indeed Strix is no stranger to the Lowlands media scene. The “Survivor” format has been coproduced with SBS for five years on Net 5. Strix is also coproducing “The Farm” for RTL Netherlands channel Yorin and has an ongoing cooperation with prodco Blue Circle for “Kerry’s Getting Married” and “RelationShip.” Strix paranormal format “Backtrack” is soon to launch on Dutch pubcaster KRO.
The office in south of Amsterdam will be headed up by Marijke Maas-Schaaphok, former creative director of Endemol Hol-land. Marjolein van Westerloo, new exec producer for “Expedition Robinson,” was also an exec producer for Endemol Holland.