Sony taps AXN chief

World Brief

Sony Pictures Television Intl. has appointed Robert Niemann managing director of German-language pay TV broadcaster AXN Germany.

Niemann, former VP of sales for German-speaking Europe at Fremantle Intl. Distribution, will oversee the new action-adventure channel’s operations in Germany, Austria and Switzerland. His duties will include supervision of programming, distribution, acquisition, marketing, advertising and promotion.

Sony launched AXN on Kabel Deutschland in November as part of the German cabler’s digital bouquet. SPTI has said it may launch additional digital channels in Germany.

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