Satellite op Sky Brasil on Wednesday will launch episodes of “Playgirl,” adult programming targeted at heterosexual women.
The operator has a deal with U.S.-based Cable Entertainment Distribution for exclusive rights for pay TV in Brazil.
Subs must pay 10 reals ($4) per epi-sode. Sky Brasil offered a preview week of free access to five-minute samples of the episodes.
Helmer Kelly Holland’s “Put Fun Back in Sex” will be the first episode available.
Sky Brasil aims to be the leading provider of pay TV adult programming in Brazil.