Spinoff is bid to generate more buzz for '12 Corazones'
BUENOS AIRES — In a fresh twist on TV spinoffs, Argentina’s horoscope-based matchmaking yakker “12 Corazones” (Soul Signs) has opened a theme bar and restaurant.
Grupo Arbol’s Promofilm, which produces the show, has teamed with restaurateurs to create the 30-table establishment in Quilmes, on the outskirts of Buenos Aires.
Guests can order star-sign cocktails, and diners can nibble on food with a horoscope theme. Tarot experts are on hand to give customers free readings — or to see if their date is a match according to the stars.
Now in its third season, the hourlong program airs to steady ratings weekdays at 3 p.m. on Artear-Canal 13, a unit of Argentina’s biggest media conglom, Grupo Clarin.
An astrologer helps eight women find a partner in one of the four male guests. Specials for gays and teens also have been held.
The bar-restaurant spinoff is a bid to generate added buzz for the program, and to provide fans “a place they can experience” astrology and meet like-minded people, says Anibal Fernandez, executive producer of “Signs.”
Promofilm is considering more spinoffs for the program, including a radio show, and is exporting the format. It has aired in the U.S. and Venezuela and sold to Colombia.