‘Sesame’ is right up India’s street

World Brief

India will get its own version of “Sesame Street,” monikered “Sesame India.”

Sesame Workshop, the nonprofit educational organization, and Turner have chosen India’s Miditech as production partner for the project.

Production will begin in February on 65 half-hour episodes, which will debut later in the year on the top two kids channels in India, Turner’s Cartoon Network and Pogo.

Miditech and Turner’s creative services team spent two weeks in New York developing the show’s characters and set, which will be created and built in New Delhi.

Writers and puppeteers were trained during the trip.

Incorporated into the program will be a curriculum developed by Dr. Asha Singh, head of research for “Sesame India,” along with other local educators.

USAID and ICICI Bank funded development, while Turner will support the program, including educational outreach.

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