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Rose d’Or blooms

TV fest entries hit record in move to Lucerne

LONDON — There are a record number of entries for the 2005 Rose d’Or Swiss TV festival and competition, vindicating the veteran TV event’s move last year from Montreux to Lucerne in Switzerland.

Numbers are up 15% on 2004’s run, with 140 media companies from 33 countries including the U.S., Japan, France, the U.K., Argentina, Poland, Spain, India, Russia, Australia, South Africa, Denmark and South Korea entering the competish.

“A record number of 331 programs, from more countries than ever before, shows very clearly that the Rose d’Or is the leading authority in the world when it comes to honoring innovative and state-of-the-art TV entertainment programming,” said fest CEO Georges Luks.

The event’s preselection jury has shortlisted 126 programs in eight categories — variety, soap, sitcom, reality, comedy, gameshow, music and arts, and special — for the fest, which will open May 3 in Lucerne.

Entries in the reality category surged by almost 18%, the biggest jump.

In an attempt to revive the fest, which marks its 45th anniversary this year, and attract fresh investment, the Rose d’Or decamped to Lucerne in 2004 after 43 years in Montreux.

New awards, such as one for soap opera, were introduced to widen the appeal of what has always been a mecca for European programmers but has only received erratic support from the U.S.

The competition will include a special event to mark British terrestrial web ITV’s 50th anniversary, which should swell attendance by Brits.

In the fall, the Rose d’Or held its first U.S. road shows in Gotham and L.A to encourage entries from across the Atlantic.

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