Rejects play last Trump card

Also-rans milk 15 minutes at Gotham's expense

NBC’s decision to sked two versions of “The Apprentice” for the fall — the original Donald Trump skein, plus one centered around Martha Stewart — has a dark side for Gotham: double the number of careerist ex-apprentices trying to extend their 15 minutes of fame.

There will now be twice as many boardroom rejects lending their “celebrity” to the city’s red carpet/velvet rope circuit.

For every Bill Rancic, Kelly Perdew and Kendra Todd who gets hired and takes a job somewhere in Trump’s far-flung empire, the game leaves behind dozens who stay in the city, hire publicists and milk the experience at Gotham’s expense.

But there are signs that one class of ex-apprentice wannabes has worn out its welcome.

“We don’t even write about them unless they really fuck up — and it’s funny,” says Page Six’s Paula Froelich.

Doubling their number will dilute their already microscopic cachet, but that doesn’t necessarily mean Gotham will be free of Kwame, Raj and Omarosa any time soon.

Says one party planner: “As long as the media covers them and it crates attention for the events, they will be invited.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading