Also-rans milk 15 minutes at Gotham's expense
NBC’s decision to sked two versions of “The Apprentice” for the fall — the original Donald Trump skein, plus one centered around Martha Stewart — has a dark side for Gotham: double the number of careerist ex-apprentices trying to extend their 15 minutes of fame.
There will now be twice as many boardroom rejects lending their “celebrity” to the city’s red carpet/velvet rope circuit.
For every Bill Rancic, Kelly Perdew and Kendra Todd who gets hired and takes a job somewhere in Trump’s far-flung empire, the game leaves behind dozens who stay in the city, hire publicists and milk the experience at Gotham’s expense.
But there are signs that one class of ex-apprentice wannabes has worn out its welcome.
“We don’t even write about them unless they really fuck up — and it’s funny,” says Page Six’s Paula Froelich.
Doubling their number will dilute their already microscopic cachet, but that doesn’t necessarily mean Gotham will be free of Kwame, Raj and Omarosa any time soon.
Says one party planner: “As long as the media covers them and it crates attention for the events, they will be invited.”