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RDF taps BBC exec as creative chief

At Beeb, Murphy launched digital entertainment web

U.K. indie, RDF Media, has bolstered its senior editorial team by poaching the BBC’s Stuart Murphy, as creative director.

He is the latest in a brain drain of senior BBC creatives to ankle for Blighty’s burgeoning independent sector where he is certain to earn more and arguably enjoy more creative freedom.

Murphy launched BBC3, the pubcaster’s digital entertainment web aimed at the under-35s.

There he built an impressive roster of laffers, including break out hit, “Little Britain,” plus acclaimed drama “Bodies.”

Murphy will join RDF in January where he will devise, sell and produce fare for broadcasters in the U.K. and U.S. and oversee RDF’s move into comedy.

RDF is best known for reality fare such as “Wife Swap,” aired on ABC in the U.S., “Faking It” and “Holiday Showdown.”

RDF, meanwhile, is expected to acquire U.K. indie, IWC Media, in a cash and shares deal valuing the outfit at £15 million ($27 million).

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