Promax maxed out

Annual confab notes high attendence

NEW YORK — Promax wrapped its annual convention in New York on Thursday with 3,227 paid attendees, 5% higher than last year’s total.

Jim Chabin, CEO of Promax, the association of TV executives who work in promotion, marketing and design, said attendance was standing room only for the presentations this week of Anne Sweeney, co-chairman of Walt Disney’s media networks; George Bodenheimer, president of ESPN; Jeff Zucker, president of the NBC Universal TV Group; and Martha Stewart.

For the first time in three years, Chabin said, ABC, CBS and NBC held affiliate meetings to energize promotional execs at their TV stations to get behind the fall schedules.

Chabin was upbeat because two years ago, Promax was in jeopardy of going out of business when only 1,850 attendees showed up for the convention in Los Angeles. Attendance is now moving in the right direction, he said, although Promax is still a long way from the 4,700 who blanketed the annual meeting in Toronto back in 1998, when the economy was booming.

Promax officials have decided to hold next year’s gathering in Gotham at the same place, the Marriott Marquis Hotel in midtown.

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