MIAMI — NBC Universal Cable will bow its first Spanish-lingo show on pay-per-view and on demand with “Laura Sin Censura” (Laura, Uncensored) on July 1.
Four-part series will feature hidden camera footage and outtakes from talker “Laura,” which airs weekdays on NBC U-owned Spanish-language broadcaster Telemundo.
“The launch of this original PPV and on-demand programming is another example of how we want to remain ahead of the curve and offer unique content to our viewers and distribution partners,” said Jean-Briac Perrette, senior VP of new media and chief financial officer, NBC Universal Cable. “Since ‘Laura’ is so popular in the Hispanic market, we’re attracting the fastest-growing audience to this new platform and raising awareness of the increasing trend of PPV and on demand.”
Talker, hosted by Dr. Laura Bozzo, originated in Peru and first bowed Stateside on Telemundo in February 1998. Although the show is still in production in Lima, where it is produced for Telemundo and sold to various Latin American territories, it was canceled in Peru in 2002 when Bozzo was placed under house arrest.
Living at the studio
She has been taping her show — and living at the studio — since August of that year.
Bozzo had been implicated in a political corruption scandal in Peru that reached to the highest levels of government and business, leading to the downfall of the Fujimori administration and roiling the media elite.
Bozzo was formally charged last September with illegally receiving $3 million in state funds, which she has denied.
In April she testified at the trial of the alleged mastermind of the corruption, former national security adviser Vladimiro Montesinos. Bozzo reportedly acknowledged having been in love and in a relationship with Montesinos but denied receiving any money.
Her talker remains popular.
In support of the premiere, NBC U said email blasts will be sent to viewers, and Bozzo will hold an online chat.
“Laura Sin Censura” cross-channel spots will be produced to run on Telemundo and the feevees Telemundo Puerto Rico and mun2.