NBC soap to reward viewers

Sudser gives out goodies to increase auds

In anticipation of its 40th anniversary, NBC’s “Days of Our Lives” has launched what it says is the first long-term online viewer rewards program for both a daytime drama and a scripted series.

“Days of Our Lives Daily Rewards” is designed to increase viewer frequency through reward incentives.

Members of the program, to be managed by My Sony, an interactive customer relationship division of Sony Corp. of America, will earn points by entering the correct answer to a question pertaining to the soap’s current episode.

Points can be redeemed for savings on Sony merchandise as well as “Lives” merchandise, including autographed memorabilia, props and collectibles.

In March 2003 Sony Pictures Television and My Sony launched “Wheel Watchers Club,” an unscripted long-term online viewer loyalty program for gameshow “Wheel of Fortune.”

“Rewards” will receive advertising and marketing support from both the studio and the network, with a media campaign consisting of broadcast, print and online advertising.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety