MTV exports Logo

World Brief

MTV is bringing its lesbian, gay, bisexual and transgender-oriented net Logo TV to Latin America, its first launch outside the U.S.

Logo will bow on pay-per-view targeting auds ages 25-49. The six-hour programming block launches Friday in Mexico and on Nov. 18 in Brazil on satcasters Sky Mexico and Sky Brazil.

MTV is also in talks with other pay TV operators.

“PPV is a test to better assess inter-est,” on the part of operators and audiences, Pierluigi Gazzolo, managing director, MTV Networks Latin Amer-ica, told Daily Variety. “It’s also less risky financially than a 24-hour network.”

Although straight and gay pornog-raphy is available on pay TV in Latin America, gay-oriented general enter-tainment shows are non-existent and broadcast TV shows feature gay characters as exaggerated stereotypes.

The Logo programming blocks for Mexico and Brazil will be renewed on a weekly basis, with fresh episodes of series, new movies and specials draw-ing from the U.S. channel.

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