Logo adds 6 sponsors

New net advertisers include Miller Lite, Lions Gate, Showtime

Logo, the Viacom-owned gay and lesbian network that kicks off Thursday, has signed a fresh batch of charter advertisers: Miller Lite, Motorola, Tylenol PM, the Key West tourist board, Lions Gate Films and its sibling Showtime Networks.

These six join Subaru, Orbitz and another sister company, Paramount Pictures, as supporting sponsors, which are buying the concept of Logo rather than any specific audience profile because the network won’t start subscribing to Nielsen until it reaches close to 20 million subs. Logo expects to begin with about 10 million.

Logo prexy Brian Graden said the network will start with more than 1,000 hours of programming, including more than 200 movie titles including “Angels in America,” “Mulholland Drive,” “Kissing Jessica Stein,” “Far From Heaven,” “Six Degrees of Separation” and “Fried Green Tomatoes.”

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