‘Late Late’ finds time for rating lift

Letterman, Leno viewers up; Kimmel falls 18%

“Late Late Show” host Craig Ferguson is luring new viewers to CBS’ latenight lineup.

The Scotsman scored a 27% increase in total viewers last week, with growth in a broad demographic range including women 18-34 (up 20%) and men 18-34 (up 25%).

Show averaged 1.8 million viewers last week in the 12:30 p.m. timeslot, up from 1.43 million last year when Craig Kilborn hosted. Jay Leno and David Letterman gained audience during the week vs. last year, 11% and 12%, respectively. NBC’s “Tonight Show” averaged 5.8 million viewers, while CBS’ “Late Show” averaged 4.4 million.

NBC’s “Late Night With Conan O’Brien” averaged 2.6 million total viewers, a 4% increase, while ABC’s “Jimmy Kimmel Live” fell off 18% to 1.3 million total viewers.

ABC’s “Nightline” fell to 3.1 million viewers, down 6% from a year ago.

So far this season, CBS’ Letterman and Ferguson are the only latenight hosts gaining audience. On the season, Letterman is averaging 4.5 million, up from 3.9 million a year ago; Ferguson is averaging 1.8 million, up from 1.7 million.

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